Closest named color · ΔE 0.92
#28362C
Closest named color · ΔE 0.92
#28362C
Does it pop as a button? Stay readable as a background? Survive at badge size?
If an entire site used it as the primary color, it would feel like this —
Body copy goes here. The primary drives buttons and links, tints fill backgrounds, text uses the highest-contrast color.
Get startedHarmonious schemes generated from color theory.
How this color performs against black and white text.
White text on this background
Aa Ratio 12.69:1
Black text on this background
Aa Ratio 1.65:1
:root {
--color: #28362C;
--color-rgb: 40, 54, 44;
--color-hsl: 137.1, 14.9%, 18.4%;
}
.bg-color { background-color: #28362C; }
.text-on-color { color: #ffffff; }
.border-color { border-color: #28362C; }
.gradient {
background-image: linear-gradient(90deg, #28362C 0%, 333333 100%);
}Nearest official code in each standard system, ranked by CIEDE2000.
Official color from public brand materials (simple-icons CC0 dataset)
What the ancients would have called this color.
The same color, as named in Japanese tradition.
Based on the Machado (2009) model - see how this color appears to 8 types of color vision.
Normal vision
#28362C
Standard trichromatic vision with all three cone types functioning.
Protanomaly
#30342C
Abnormal L cone sensitivity (~1% of men). Weakened red perception.
Protanopia
#36332C
Missing L cones (~1% of men). Reds are hard to perceive.
Deuteranomaly
#2F332C
Abnormal M cone sensitivity (~6% of men). The most common deficiency.
Deuteranopia
#33322C
Missing M cones (~1% of men). Reds and greens are confused.
Tritanomaly
#273630
Abnormal S cone sensitivity (extremely rare). Weakened blue-yellow perception.
Tritanopia
#263633
Missing S cones (extremely rare). Blues and yellows are confused.
Achromatomaly
#2D332F
Severely weakened color vision (~0.001%). Colors appear washed out.
Achromatopsia
#323232
No color vision at all (~0.003%). The world is shades of grey.
Closest names by CIEDE2000 perceptual distance.
Colors one step away in the RGB space — each with its own profile page.
Common derivatives of this color: lighter / darker / more saturated / less saturated, plus inverted, grayscale, web-safe and the nearest HTML named color. Click any to open its page.
Copy-paste snippets: foreground text, background, text shadow and a complementary gradient.
Text readability sample
color: #28362C;Text readability sample
background-color: #28362C;Text readability sample
text-shadow: 0.1em 0.1em 0.15em #28362C;linear-gradient(90deg, #28362C, #362832)Drag hue, saturation and lightness to preview live - find the version that feels right.
This is the color with hex code #28362C. Its RGB channels are 40, 54, 44; the closest human-readable name is "Holly" (ΔE 0.92, CIEDE2000).
#28362C is rgb(40, 54, 44) in RGB, hsl(137.1, 14.9%, 18.4%) in HSL and cmyk(25.9%, 0%, 18.5%, 78.8%) in CMYK.
Its complement #362832 works best, along with triadic and analogous harmonies - see the harmony section below to copy full palettes.
Contrast with black text is 1.65:1 and with white text 12.69:1. WCAG 2.1 requires at least 4.5:1 for body text (AA) and 3:1 for large text.