Closest named color · ΔE 2.11
#A040AE
Closest named color · ΔE 2.11
#A040AE
Does it pop as a button? Stay readable as a background? Survive at badge size?
If an entire site used it as the primary color, it would feel like this —
Body copy goes here. The primary drives buttons and links, tints fill backgrounds, text uses the highest-contrast color.
Get startedHarmonious schemes generated from color theory.
How this color performs against black and white text.
White text on this background
Aa Ratio 5.47:1
Black text on this background
Aa Ratio 3.84:1
:root {
--color: #A040AE;
--color-rgb: 160, 64, 174;
--color-hsl: 292.4, 46.2%, 46.7%;
}
.bg-color { background-color: #A040AE; }
.text-on-color { color: #ffffff; }
.border-color { border-color: #A040AE; }
.gradient {
background-image: linear-gradient(90deg, #A040AE 0%, 993399 100%);
}Nearest official code in each standard system, ranked by CIEDE2000.
Official color from public brand materials (simple-icons CC0 dataset)
What the ancients would have called this color.
The same color, as named in Japanese tradition.
Based on the Machado (2009) model - see how this color appears to 8 types of color vision.
Normal vision
#A040AE
Standard trichromatic vision with all three cone types functioning.
Protanomaly
#624DB1
Abnormal L cone sensitivity (~1% of men). Weakened red perception.
Protanopia
#3856B3
Missing L cones (~1% of men). Reds are hard to perceive.
Deuteranomaly
#6D53AB
Abnormal M cone sensitivity (~6% of men). The most common deficiency.
Deuteranopia
#4A60A9
Missing M cones (~1% of men). Reds and greens are confused.
Tritanomaly
#A34580
Abnormal S cone sensitivity (extremely rare). Weakened blue-yellow perception.
Tritanopia
#A54962
Missing S cones (extremely rare). Blues and yellows are confused.
Achromatomaly
#825689
Severely weakened color vision (~0.001%). Colors appear washed out.
Achromatopsia
#5C5C5C
No color vision at all (~0.003%). The world is shades of grey.
Closest names by CIEDE2000 perceptual distance.
Colors one step away in the RGB space — each with its own profile page.
Common derivatives of this color: lighter / darker / more saturated / less saturated, plus inverted, grayscale, web-safe and the nearest HTML named color. Click any to open its page.
Copy-paste snippets: foreground text, background, text shadow and a complementary gradient.
Text readability sample
color: #A040AE;Text readability sample
background-color: #A040AE;Text readability sample
text-shadow: 0.1em 0.1em 0.15em #A040AE;linear-gradient(90deg, #A040AE, #4EAE40)Drag hue, saturation and lightness to preview live - find the version that feels right.
This is the color with hex code #A040AE. Its RGB channels are 160, 64, 174; the closest human-readable name is "Akebi Purple" (ΔE 2.11, CIEDE2000).
#A040AE is rgb(160, 64, 174) in RGB, hsl(292.4, 46.2%, 46.7%) in HSL and cmyk(8%, 63.2%, 0%, 31.8%) in CMYK.
Its complement #4EAE40 works best, along with triadic and analogous harmonies - see the harmony section below to copy full palettes.
Contrast with black text is 3.84:1 and with white text 5.47:1. WCAG 2.1 requires at least 4.5:1 for body text (AA) and 3:1 for large text.